As part of your overall health club marketing strategy, sending thank you cards are one of the best ways to get prospects to visit your club. Most of your competitors are not capitalizing on this astonishing easy, yet seldom used form of health club marketing. Send thank you notes to guests, new members, old members, associates, and employees.
For every person who visits your facility, send a thank you note. Whether they become members or not, a thank you note should be sent to their mailbox or email box within 48 hours. Obviously, this emphasizes the need of gathering addresses and email addresses on a guest register. An example of a thank you note to a guest would be, "It was nice to meet with you today. I really hope you will think of becoming a member. You will love it here! When youre ready, just come in or call me at 555-555-5555."
Even for guest that you know will not be returning and feel it may be a waste of time, you will be very surprised by the number of those people who will respond favorably to a thank you note. I know this may be hard to do, but it is very important. They'll be looking at other fitness competitors in the vicinity as well and will most likely need a couple of days to contemplate before picking. How many notes of thanks do you think they will receive during those days of deciding? There should be only one...Yours! Send the thank you note right after the presentation is finished, preferably that same day. The note should include only your thanks. Attempting to resell them in the thank you note should not be done. Explain to them that you are there if needed and have your contact number and email address included.
All of your new members should be sent a thank you note immediately after signing up too as part of your health club marketing strategy. Your letter to new members can say, Thank you for becoming our newest member! If we can do anything to assist you in reaching your fitness goals please do not hesitate to ask. Enclosed you will find a several day passes for your friends. We will be delighted to pay for a month of your membership for each one you refer to us! Thanks again!
Your current members want to feel special too so do not limit thank you notes to only your prospects and new members, especially since they are the ones who are paying your bills. All of your members should be sent a letter of thanks at least once every six months. Something straight to the point such as Just a quick Thank You for being our member! Without you we would not exist and we honestly appreciate your choice to continue to be a part of our family. If you need any help in reaching your fitness goals, please do not hesitate to let us know. If you like, you can also mention a gift. Don't forget to see the front desk to sign up for our email newsletter and receive a free water bottle!
And lastly, do not forget to send your thanks to employees, business partners, and area retailers; anyone who has helped with your promotions, or anyone who has helped refer you members to improve your business. It shows good character. When was the last time you were sent a thank you note from an associate or a boss? The answer may be never. When mailing or emailing a note of thanks to one of your associates or employees, it is not forgotten for a long time. So remember to send a simple thank you to all of your employees, regardless of how much they might tease you for being a softy, deep down they will feel important. Same goes for anyone in your local area who has often gone above and beyond in helping you build your business.
Stay in the habit of sending thank you notes and you will work your way into the hearts and minds of your prospects, members, and everyone else who your fitness business counts on!
For every person who visits your facility, send a thank you note. Whether they become members or not, a thank you note should be sent to their mailbox or email box within 48 hours. Obviously, this emphasizes the need of gathering addresses and email addresses on a guest register. An example of a thank you note to a guest would be, "It was nice to meet with you today. I really hope you will think of becoming a member. You will love it here! When youre ready, just come in or call me at 555-555-5555."
Even for guest that you know will not be returning and feel it may be a waste of time, you will be very surprised by the number of those people who will respond favorably to a thank you note. I know this may be hard to do, but it is very important. They'll be looking at other fitness competitors in the vicinity as well and will most likely need a couple of days to contemplate before picking. How many notes of thanks do you think they will receive during those days of deciding? There should be only one...Yours! Send the thank you note right after the presentation is finished, preferably that same day. The note should include only your thanks. Attempting to resell them in the thank you note should not be done. Explain to them that you are there if needed and have your contact number and email address included.
All of your new members should be sent a thank you note immediately after signing up too as part of your health club marketing strategy. Your letter to new members can say, Thank you for becoming our newest member! If we can do anything to assist you in reaching your fitness goals please do not hesitate to ask. Enclosed you will find a several day passes for your friends. We will be delighted to pay for a month of your membership for each one you refer to us! Thanks again!
Your current members want to feel special too so do not limit thank you notes to only your prospects and new members, especially since they are the ones who are paying your bills. All of your members should be sent a letter of thanks at least once every six months. Something straight to the point such as Just a quick Thank You for being our member! Without you we would not exist and we honestly appreciate your choice to continue to be a part of our family. If you need any help in reaching your fitness goals, please do not hesitate to let us know. If you like, you can also mention a gift. Don't forget to see the front desk to sign up for our email newsletter and receive a free water bottle!
And lastly, do not forget to send your thanks to employees, business partners, and area retailers; anyone who has helped with your promotions, or anyone who has helped refer you members to improve your business. It shows good character. When was the last time you were sent a thank you note from an associate or a boss? The answer may be never. When mailing or emailing a note of thanks to one of your associates or employees, it is not forgotten for a long time. So remember to send a simple thank you to all of your employees, regardless of how much they might tease you for being a softy, deep down they will feel important. Same goes for anyone in your local area who has often gone above and beyond in helping you build your business.
Stay in the habit of sending thank you notes and you will work your way into the hearts and minds of your prospects, members, and everyone else who your fitness business counts on!
About the Author:
Curtis Mock has increasingly established himself as the go to person for fitness center marketing advice. You can sign up for his fitness center marketing tip of the week and be sure to take advantage of your trial membership to the powerful fitness center marketing resource site created specifically for fitness center owners.
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